Androscoggin Bank 

JL was honored to be chosen by Androscoggin Bank in 2012 to address their Rebranding initiative. Working together with their stellar in-house marketing and senior leadership team, we drove the process to a successful launch by designing a new logo identity, a new moniker, updated collateral and advertising including a TV commercial, and a refreshed mantra that expanded to support a more progressive way to do business–while also expanding their Central Maine footprint into Southern Maine– a key goal. I have learned, by seeing the post-launch impact, to never underestimate the power of a strong visual identity that is
well-positioned internally first.