project 08 | jl-design-marketing

dog edit bw

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Quick Start Home Banner

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ABANK CREATIVE PRES-34x20-5.20 V11-15

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IDEXX_BioR_Sep09_15_7861

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chetta bw

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IDEXX BioResearch Content Marketing: LinkedIn/Website/HubSpot

JL took an integrated marketing approach for the Biological Testing line of business to focus on content we developed with our client team featuring Cell Line Authentication in support of why customers need to order the IDEXX BioResearch authentication service, CellCheck. We utilized a LinkedIn paid program consisting of a series of banner ads, created a public-facing corporate showcase page and drove traffic to our Website, using HubSpot's lead collection capabilities. The result was a huge success. Social media activity grew. Traffic increased as did lead generation. We love this kind of thorough, comprehensive marketing strategy approach. It's a win/win. (Our clients are wicked smart :)

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